Olivia notes a shift in her social circle, stating, "I've noticed a lot of my friends have also started to give up drinking, or they're just not interested in spending the money...it's just not as cool." This reflects a cultural change among young adults who are reconsidering their relationship with alcohol.
Dr. Vivek Murthy's advisory on alcohol indicating a cancer risk has led to a decline in alcohol stocks. Yet, many younger individuals appear unfazed, indicating changing attitudes towards drinking.
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