George F. Koob, head of the National Institute on Alcohol Abuse and Alcoholism, states that today’s younger generations see alcohol as risky for health and are more likely to engage in abstinence periods, like Dry January. This shift highlights a significant cultural change regarding alcohol consumption.
Sybil Marsh, a family medicine and addiction specialist, indicates that previous generations viewed drinking as a sign of maturity and sophistication. In contrast, today’s youth now have a broader array of options for relaxation and self-expression, which does not necessarily include alcohol, signaling a major cultural and lifestyle transition.
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