The New Temperance Is All About Health
Briefly

The movement of the 19th and early 20th centuries, embodied by figures like Carrie Nation, sought to correct what was seen as a moral failing in society. Today's temperance movement shifts focus, emphasizing self-transformation rather than societal correction, appealing especially to 'sober-curious' individuals.
U.S. Surgeon General Vivek Murthy's call for cancer warnings on alcoholic products represents a significant cultural shift in attitudes toward alcohol consumption, echoing a modern sense of health consciousness over moral judgment, steering the conversation from public health towards personal well-being.
The current sober movement, significantly different from its historical counterpart, suggests more self-optimization rather than collective moral salvation. It invites individuals to embrace sobriety as a tool for personal improvement rather than a critique of societal vices.
Where Carrie Nation hurled bricks at bars in the name of moral correction, today's sober-curious advocates, including health officials like Murthy, engage in dialogue, promoting health benefits and a shift in individual responsibility, thus reshaping sobriety into a lifestyle choice.
Read at The Atlantic
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