Nancy Le, a 25-year-old nursing student, emphasizes that the Korean sunscreen she prefers is much cheaper online, costing her $10, while Canadian options are over $30.
Le highlights that the need to reapply sunscreen every two hours can lead to considerable expenses, making affordable options like her K-beauty sunscreen more appealing.
The increase in popularity of Asian sunscreens, evidenced by an 825% rise in US searches for Beauty of Joseon, illustrates the growing trend driven by social media.
Despite the demand for affordable and effective sunscreen options from Asia, Health Canada has not approved many of these products, pushing consumers to seek alternatives online.
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