Oregon's "Rethink the Drink" campaign aims to reduce excessive drinking, highlighting various social situations where alcohol consumption occurs, presenting relatable scenarios for audiences.
The new series of ads is available in both English and Spanish, ensuring inclusivity and reaching a wider demographic, thus fostering community awareness regarding alcohol's risks.
By leveraging multiple platforms including social media, websites, and television, the campaign seeks to enhance visibility and engage individuals about the dangers of excessive drinking.
The emphasis on health risks such as liver disease and colorectal cancer serves as a critical educational component, providing necessary information to provoke thoughtful conversations about alcohol.
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