The trend is largely driven by younger adults, who embrace sobriety, with 38% of UK drinkers consuming low and no alcohol alternatives, up from 29% in 2022.
Over a quarter of adults prefer low or no alcohol options for health reasons, while 28% prioritize being able to drive home from social events.
One in four people want more low and no options available on tap in pubs, and 30% support price promotions to encourage switching from full-strength beverages.
The Portman Group suggests that low and no alcohol products help individuals moderate their drinking, with 24% of drinkers reporting decreased weekly consumption.
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