The international supplementation market, valued at 485 billion dollars, includes a wide array of products from effective supplements to ineffective placebo options. Although premium brands charge high prices, affordable alternatives exist that can provide significant value. Many cyclists often overlook the benefits of supplements, assuming they only apply to gym-goers, despite commonly using energy drinks, gels, and bars. The nutritional recommendations for carbohydrate intake have risen considerably, with current guidelines suggesting between 90 to 200 grams per hour for optimal athletic performance.
The international supplementation market is a 485 billion dollar industry. It spans a wide spectrum from certified snake oil to genuinely health- or performance-enhancing products that can be worth their weight in gold.
While there are premium brands that demand high prices for their products, there is also a solution that could set cyclists back a fraction of the cost.
Energy drinks, gels, and bars all fall into the category of supplementation, and most cyclists have trialled all three at some point in their lives.
Brands are suggesting up to 90 grams of carbohydrates per hour for optimum performance, with literature even recommending 120 grams, and pro athletes consuming as high as 200 grams.
#supplementation #cycling-nutrition #performance-enhancement #market-analysis #affordable-alternatives
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