Heading into 2025, the author explores 'Damp January', a mindful drinking alternative to traditional abstinence. They tested the Reframe app, designed to help users moderate their drinking through neuroscience, community engagement, and habit-forming techniques. With over 3.2 million downloads, 91% reported reduced alcohol consumption, and 40% maintained engagement with the app long-term. Co-founder Vedant Pradeep elaborates on the app's development, aimed initially at helping those with OCD, and emphasizes a non-judgmental approach to drinking, contrasting it with traditional recovery avenues that rely on abstinence or willpower.
"If you're drinking too much, you don't have a lot of places to turn to for help" says Vedant Pradeep, highlighting the lack of mid-level support for drinking issues.
"Almost every other program relies on willpower... alcohol is a bad coping strategy, but it is a coping strategy." This reflects Reframe's understanding of user challenges.
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