The article critiques the concept of growth hacking, portraying it as a misleading shortcut that can destabilize businesses. It emphasizes the importance of legitimate strategies for growth, suggesting that while true business development is challenging and slow, it yields lasting results. Real success requires addressing genuine problems and creating value, as illustrated by the show "Undercover Billionaire," where an entrepreneur builds a business with limited resources. The focus should be on long-term strategies and ethics, rather than attempting to illegally or unethically hasten the growth process.
Growth hacking is a mirage that will crumble your business before your very eyes. Instead of chasing shortcuts, focus on genuine efforts for sustainable growth.
Investing in growth hacking is like spending your money, time, and resources chasing the wind when you should be putting in real work to help your business grow.
Just like a pregnant woman cannot give birth to an 90-year-old, no one can hack the process of sustainable business growth. There are rules to these things.
Instead of growth-hacking your startup, invest in solving an actual problem. Creating real value is essential to build a sustainable business.
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