"At one point, I spent about $20K on a CPA banner campaign to promote a quiz-bonus event, even though we didn't have a working testnet. Unsurprisingly, we mostly got a bunch of bounty hunters from Indonesia, who signed up for the bonuses, not the product."
"Building an exchange isn't easy, and if we'd started promoting a product at the MVP stage, we would've spent years refining something that ultimately needed a complete pivot. Instead, those early failures saved us time."
"I ended up scrapping 90% of the pages and plans from our original product documents and rethinking our approach. That $20K might feel like a lot, but it was much cheaper than years of chasing the wrong vision."
"Instead of trying to be an all-encompassing exchange, we decided to position Biqutex as a derivatives launchpad for early-stage tokens... a smaller, more specific niche."
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