Why Netflix Is Winning The Streaming Battle Despite Low ARPU Growth | AdExchanger
Briefly

Paramount gained subs, and Netflix saw a spike in new member sign-ups, while Warner Bros. Discovery had only modest account growth, and Disney actually lost subscribers. But, unlike its competitors, advertising is not yet a core revenue driver for Netflix.
ARPU is an indicator of long-term profitability, but it's far from the sole factor that will determine which streamers come out on top.
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