When you look at early Uber or Lyft, they were notorious for copying each other on offers, features and more.A recent look at Instagram reveals how they've added new features to their product over the last few years to fend off competitors such as Snapchat (Stories) and TikTok (Reels).There's a lesson here: If you're not imitating what growth marketing industry leaders are already doing in your vertical as a startup, you're going to be adding months and possibly years of unnecessary testing to your timeline.
#years #opportunities #inspiration #uncertainty #competitors #acquisition #early-years #multibillion
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