The article emphasizes the importance of shifting perspective when communicating, especially in professional settings. It suggests that rather than focusing solely on your own needs and expectations, understanding and addressing the audience's perspective leads to better outcomes. By avoiding starting sentences with 'I', communicators can create a sense of appreciation and connection. The author provides a practical example of this shift, illustrating how revising the focus from self to others enhances the communication's impact. This approach, referred to as 'woo with you,' fosters stronger relationships and more effective exchanges.
Instead of focusing on your needs in communication, consider your audience's expectations to achieve better outcomes.
To improve your communication, refrain from starting sentences with 'I'; shift focus to your audience.
#effective-communication #audience-perspective #professional-relationships #sales-pitches #writing-strategies
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