The author's first day in Hanoi strikes a stark contrast to the modernization witnessed 30 years later. From a struggling university with limited infrastructure, Hanoi has evolved into a dynamic city filled with high-end cars, advanced technology, and a growing population of educated individuals. During a recent workshop on creativity, the author observed remarkable changes in collective brainstorming practices, with participants quickly generating hundreds of ideas—indicative of the city’s increasing innovation and collaborative spirit in business contexts. This transformation highlights the changing landscape of creativity in Vietnam today.
"The university I work with had invited three experts on creativity-two Vietnamese CEOs and me, an American professor. I said I'd do a workshop, not a lecture."
"Some 25 groups of four or five people generated 480 ideas in seven minutes. If even half or two-thirds of the ideas were overlaps, that's still at least 100 ideas in a short time."
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