"Jade Roller Guy has become my go-to example of something that went drastically, terribly wrong with how a whole generation of would-be entrepreneurs thought about work and money."
"Somewhere between 2015 and 2022, 'passive income' stopped being a boring financial planning term and became, I don't know how else to put this, a salvation narrative."
A man started a dropshipping business selling jade face rollers without understanding the product or engaging with customers. He relied on trends and pre-written responses, leading to financial loss. This example illustrates a broader issue where the concept of 'passive income' has misled many aspiring entrepreneurs, creating unrealistic expectations and priorities. The shift from a financial planning term to a narrative of salvation has distorted perceptions of work and success among a generation of would-be business owners.
Read at Westenberg.
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