As we look to 2025, we see a stronger willingness to pay for quality local language content, generating more revenue for podcasters than the entire local advertising business.
Our mission is to support creators in earning more and developing audience reach, while exploring how visual engagement can enhance the listening experience of audio content.
Comedy emerged as a top-performing genre across multiple markets, illustrating massive growth in regions like Finland and Norway.
True crime retained its grip on listeners, showing remarkable growth in Spain, along with sustained interest across Denmark and Germany.
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