In response to the increasing popularity of short-form video content and the potential ban of TikTok in the U.S., TED has introduced 'TED Shorts', a feature that allows users to access brief snippets of TED Talks and original content. The feature, powered by AI through a partnership with Geniun, offers a swipeable feed that personalizes video choices based on user interests. This new addition aims to promote community interaction within the app, a first for TED, which has largely focused on full-length talks until now.
The addition of TED Shorts revolutionizes how users engage with TED content—by enabling interactions and providing an easy way to consume highlights of popular talks.
With TED Shorts, users can swipe through a personalized feed of snippets from TED Talks, enhancing user engagement through sharing, liking, and commenting.
This marks a significant shift for TED, as it explores the growing popularity of short-form content, responding to trends driven by platforms like TikTok.
The collaboration with Genuin allows TED to utilize AI personalization features, ensuring that the content delivered resonates with viewers' interests and trends.
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