The article discusses the concept of super apps, which originated in Asia, exemplified by platforms like WeChat and Grab that combine multiple services within a single ecosystem. Unlike traditional apps, super apps start with a core function that gains massive user engagement before expanding into additional services. Despite Western tech companies like Uber and Apple experimenting with similar strategies, super apps have not yet gained traction in the West. The article identifies three essential components for super app success: a core use case, deep integration, and an effective ecosystem design.
Big tech relies on 'tech crazes' like AI and NFTs but has yet to fully embrace super apps despite their success in Asia.
Super apps function as integrated ecosystems, allowing users to chat, shop, and manage finances all in one platform, increasing engagement.
Western tech giants are experimenting with super app strategies, but super apps haven’t fully emerged in the Western market as they have in Asia.
The emergence of super apps is attributed to three key elements: a high-frequency use case, deep integration, and effective ecosystem design.
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