The article discusses the common mindset among founders to emulate successful companies, often summarized by phrases like "Let's not re-invent the wheel." However, the author cautions against mindless copying, highlighting that 90% of direct imitators fail. Instead of fostering innovation, such approaches can lead to distractions, slowdowns in momentum, and increased technical debt. The piece emphasizes the importance of understanding the underlying reasons for success rather than simply chasing trends or features, pointing out the unrealistic comparisons often made with mature companies or, worse, emulating their failed strategies.
"Let's not re-invent the wheel" - it's a trap. Countless founders believe copying others ensures success, but 9 out of 10 direct copycats fail."
"Cutting corners from big players can distract your team. Chasing trends without understanding can slow progress and lead to technical debt."
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