The first thing you want to do is define your ideal audience, which will inform the topics and keywords you're targeting.
Look up relevant topics using one of the tools above and note the overall keyword traffic and ranking difficulty for each topic.
To do so, start with an outline that identifies the overall header structure of your article and includes the primary keyword in elements such as the title and relevant headers.
Focus on creating high-quality, valuable content that naturally attracts backlinks from other authoritative sources.
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