"For a prompt of "best organic skincare brands to try," Gemini would likely fan out to include prominent brands, "brands for sensitive Skin," most affordable brands, and "unique specialties," such as "plant-powered formulas," cruelty-free brands, and brands that use natural ingredients for makeup colors."
"Search optimizers increasingly target fan-out queries for on-page optimization tactics, such as publishing an FAQ section for likely fan-out answers to increase the site's chances of being cited. It's a valid strategy, but there is much more to fan-out optimization. Position Products Fan-out responses are unpredictable. Gemini can fan out differently for the same prompt. Yet all fan-out results identify areas to target."
Generative AI platforms anticipate likely follow-up queries and return combined "fan-out" answers covering multiple related angles. Fan-out answers often include safety precautions, selection criteria, and additional sources to support informed decisions. Search optimizers use on-page tactics such as FAQ sections to target likely fan-out answers and increase chances of being cited. Merchants can use fan-out angles to position products by targeting attributes like sensitive-skin suitability, affordability, certifications, user reviews, niche specialties, or official endorsements. Fan-out behavior is unpredictable across platforms, so testing multiple prompts and platforms reveals commonly cited sources and targeting opportunities.
Read at Practical Ecommerce
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