Michael Easter, a bestselling author and adventurer, has introduced the limited-edition Michael Easter 2% Collection in partnership with GoRuck and Huckberry. These backpacks build on established designs and incorporate upgrades inspired by Easter's global travels. Rucking, the act of walking or hiking with weight, is central to Easter's philosophy, promoting physical fitness and resilience. In an interview, he highlights how humans evolved to carry weight, emphasizing that this capability has shaped our physical development and ability to explore diverse environments. The collection is aimed at encouraging users to broaden their horizons safely.
rucking, quite simply, is walking with weight. I see that act as just a branch of carrying. Humans evolved to carry weight, shaping our anatomy.
The 2% Collection combines Easter's travel experiences with upgraded designs to encourage users to step outside their comfort zones and travel more safely.
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