TikTok's algorithm reportedly favors videos longer than one minute, providing a significant boost in views and watch time despite the platform's prevalence of short content. An analysis of over 1.1 million TikToks revealed that while 86% of videos are under a minute, longer videos exceed shorter ones by 43.2% in reach and 63.8% in watch time. However, engagement varies, and shorter videos can still achieve virality. This points to the importance of content quality and viewer engagement, indicating video length should be explored but not prioritized over strong content.
According to our analysis of more than 1 million TikToks, shorter videos dominate the platform, but they're generally not the ones with the highest median views and watch time.
While it's true that longer videos get more reach, many short videos still go viral and get loads of engagement, suggesting quality is more important than length.
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