Inside Google's Two-Year Frenzy to Catch Up With OpenAI
Briefly

Google faced mounting pressure after the rise of ChatGPT, which posed a threat to its core search business. Sissie Hsiao was tasked with developing a ChatGPT competitor in a tight timeframe. Inefficiencies within Google became apparent, with prior innovations failing to translate into effective products, resulting in declining stock prices and executive anxiety. Despite having advanced technology, Google kept its models under strict access controls, missing early opportunities to engage users, as Wall Street's confidence dwindled amidst internal turmoil.
By the end of 2022, the stock price of Google's parent company, Alphabet, was 39 percent lower than the previous year's end. This underperformance sparked urgent concern among executives.
Sissie Hsiao was given a hundred days to build a ChatGPT rival, leading an effort marked by pressure from Wall Street and internal corporate crises.
Read at WIRED
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