But then, we tried to purchase a custom neon sign for my son's room and found it more difficult than we anticipated. With my years of experience in e-commerce and social media marketing, I immediately felt like there was a gap in the market and that we had the potential to fill it. It felt like an idea we couldn't not explore. I'm so glad we did. Within three months of deciding to test the idea as a side hustle, we were selling $10,000 worth of signage per week.
Before we purchased a single neon sign, I placed ads on Gumtree and Marketplace to see if there was interest from potential customers, using generic neon sign imagery I found online. When people reached out that they were interested, I told them that the product was unfortunately no longer available, but I would be in touch if I got more in stock. We were getting a handful of inquiries each day, which may seem small, but this was just a local ad. It was a really promising sign for us to move forward. Still, we didn't want to invest too much upfront. We decided to use our own wedding as an excuse to buy a few neon signs that we would begin to rent out as a way to gain capital for the business, which cost us about $250.
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