#market-testing

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fromBusiness Insider
3 weeks ago

A business owner tested if customers would pay more for American-made. The results were 'sobering.'

As a small business owner, Ramon van Meer said he's used to hearing people say they'd be willing to pay more for products made in America. When President Donald Trump ratcheted up tariffs on Chinese imports by an additional 145%, van Meer decided to see if shoppers would put their money where their mouth is.
European startups
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