Refinery29's 29Rooms initiative, inspired by co-founder Piera Gelardi's vision, became a viral sensation, showcasing how unique experiential events can stand out in a crowded market. Despite initial skepticism, this concept evolved into a full-scale events company, reflecting a significant shift from typical media engagements. During a recent discussion, Gelardi and Healthy Roots Dolls founder Yelitsa Jean-Charles shared insights on how businesses can navigate a saturated digital landscape. They emphasized the importance of adaptability and product iteration, highlighting how feedback can transform initial ideas into valuable brand assets.
Gelardi emphasizes the need to stand out in an oversaturated market, showcasing 29Rooms as a successful example of innovation in experiential events.
Jean-Charles highlights the importance of initial product releases, even if the first version falls short, claiming it ultimately leads to growth through feedback.
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