Puck, established in 2021, initially focused on individual journalist-driven newsletters appealing directly to their audiences. This model allowed journalists to earn based on subscriber growth. However, recent developments show newsletters evolving into franchises with additional contributors. Both Matthew Belloni’s and Lauren Sherman’s newsletters have expanded to feature experts from related fields, reflecting Puck's 30% subscriber increase in the last year and anticipated profitability. CEO Sarah Personette emphasizes the need to enhance story coverage while navigating potential changes to their compensation model for journalists.
"Putting journalists at the center of our model still exists, but what we are trying to do, as our subscriber base has experienced incredible growth over the last few years, we want to make sure that we're rounding out the stories and we're rounding out the coverage by bringing other journalists in."
“You almost have sub-brands under Puck that are franchises anchored by core talent versus in probably that first two years, it was a newsletter anchored by core talent.”
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