"When performance dips, many founders default to blaming marketing. Campaigns, ad spend, and funnel tactics often take the heat when customer acquisition costs rise or lifetime value stalls. But Emma Rainville, founder of Shockwave Solutions, has built her career showing that what looks like a marketing issue is often an operational one. Rainville, who calls herself an "Integrator by DNA," approaches businesses from the inside out."
"The client was stuck in a recurring loop. Funnels underperformed, acquisition costs rose, and lifetime value refused to grow. Each time, the founder swapped marketing leaders, hoping a new hire would unlock results. The problem wasn't talent. Rainville's review revealed five different funnels running simultaneously, each with shifting calls to action. Campaigns launched without coordination between marketing, fulfillment, and customer service. Ad spend poured into strategies with no operational backbone."
When growth stalls, leaders often blame marketing while operational breakdowns actually cause rising CAC and stagnant LTV. Emma Rainville, founder of Shockwave Solutions and self-described "Integrator by DNA," rebuilds internal systems to convert growth into profit. A seven-figure client reduced CAC and increased LTV within 60 days after Rainville consolidated offers, standardized processes, and established operational clarity. Her review found multiple uncoordinated funnels, inconsistent calls to action, and ad spend without an operational backbone, which created chaos for marketing teams. Her intervention prioritized quarterly goals, focus on two core offers, and standard operating procedures to align marketing, fulfillment, and customer service for predictable results.
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