#customer-acquisition-cost-cac

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#marketing-diversification #google-and-meta-dominance #independent-app-ecosystem #gtm-accounting
Marketing
fromAdExchanger
6 days ago

Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes | AdExchanger

Diversifying marketing spend beyond Google and Meta into independent app ecosystems improves acquisition costs and ROAS and restores control for agencies optimizing long-term outcomes.
Marketing
fromMarTech
5 months ago

GTM misreporting is a risk your company can't afford to take | MarTech

Go-to-market spending behaves like capital expenditure, creating debt-like customer acquisition obligations that warrant capitalization rather than immediate operating expense treatment.
Growth hacking
fromSocial Media Explorer
5 months ago

How Shockwave Solutions Fixed Ops to Drop CAC and Raise LTV in 60 Days - Social Media Explorer

Operational systems, not marketing talent, determine whether growth generates profit; aligning operations, offers, and cadence lowers CAC and raises LTV.
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