#customer-acquisition-cost-cac

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Marketing
fromMarTech
1 week ago

GTM misreporting is a risk your company can't afford to take | MarTech

Go-to-market spending behaves like capital expenditure, creating debt-like customer acquisition obligations that warrant capitalization rather than immediate operating expense treatment.
Growth hacking
fromSocial Media Explorer
1 week ago

How Shockwave Solutions Fixed Ops to Drop CAC and Raise LTV in 60 Days - Social Media Explorer

Operational systems, not marketing talent, determine whether growth generates profit; aligning operations, offers, and cadence lowers CAC and raises LTV.
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