Audiomack has emerged as a dominant music streaming platform in Africa, particularly in Nigeria and Ghana, where it has a strong local presence compared to global competitors. The platform's focus on local artists, such as Seyi Vibez, whose Afrobeats tracks are immensely popular, has facilitated its growth. Audiomack started as a mixtape distribution service in 2012 but saw significant user growth starting in 2019 as West African musicians began utilizing it. With a loyal audience of 40 million listeners monthly, Audiomack demonstrates the potential for smaller music platforms in emerging markets.
Audiomack is now the most-used streaming service in a large swath of Africa, leading the market in countries like Nigeria and Ghana with a significant audience base.
Brian Zisook emphasizes the initial intent to simplify mixtape distribution for local hip-hop DJs, transforming Audiomack into a major platform for Afrobeats.
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