The $20B energy drink market is evolving with consumers increasingly prioritizing wellness and lifestyle benefits alongside performance. GORGIE emerges as a community-driven brand offering energy drinks made with clean ingredients like green tea caffeine, Biotin, and B Vitamins without artificial sweeteners. Founded by Michelle Cordeiro Grant, GORGIE not only targets the growing wellness segment but fosters a participatory community in product development, leading to strong customer loyalty and rapid growth. The recent Series A funding round of $24.5M demonstrates investor confidence in GORGIE's unique approach to energy drinks and its future potential.
GORGIE is disrupting the energy drink industry with a community-led approach, offering a wellness-forward alternative that combines clean ingredients and bold flavors for all-day energy.
Consumers are increasingly seeking energy drinks that blend functional benefits with a wellness and lifestyle appeal, creating a significant market gap that GORGIE aims to fill.
Using green tea caffeine without artificial sweeteners, GORGIE's products provide an effective energy boost, making them the #1 fastest-growing energy drink in the natural channel.
After noticing the lack of female-first brands in the category, founder Michelle Cordeiro Grant has built a loyal community that actively participates in GORGIE's product development.
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