After a certain point, small tweaks to an online channel strategy can only do so much. Brands experiencing growth slowdowns may be brushing up against the limits of the channels they currently sell on, even though they are constantly optimizing their branding and campaigns.
To scale effectively, sellers must focus on two key factors that play a pivotal role in meaningful growth: increasing the number of channels they sell on and the quality of their product feeds-the backbone of every ecommerce operation.
Sellers expanded their Feedprints by 15.5% year-over-year (YoY). This growth is driven by two main factors: Channel expansion: Listing their products on 11.7% more marketplaces than the previous year.
Marketplaces are a critical source of this expansion. Brands and retailers grew their gross merchandise volume on these channels by 20.5%, which is more than double the rate of overall ecommerce industry growth.
Collection
[
|
...
]