It's a really common misconception that marketing stops once a deal closes. But email marketing is a great tactic to use post-sale as well.
Think about automated onboarding journeys for SaaS businesses, using triggers based on whether or not a customer has used a tool in their account and surfacing training materials where they might be unsure.
And on the e-commerce side, if you're selling a product that runs out, like laundry detergent, could you be emailing your customers with a discount code right before they need to repurchase? And finally, referrals. Use automation to continuously monitor satisfaction with your product and reward your most loyal customers in exchange for referring a friend.
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