"I'm pleased that in the second quarter, E-Commerce revenue returned to growth after ten quarters of contraction, highlighting our effective revitalization efforts in both services and product sales," said Vincent Qiu, Chairman and CEO of Baozun.
Baozun's services revenue grew 9.4% YoY to RMB1.52 billion, driven by double-digit growth in sportswear store operations and strong performance in digital marketing services.
Looking ahead, the company expects revenue growth momentum to continue for the remainder of 2024, signaling confidence in its revitalization strategies.
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