Adidas reported a significant recovery in its financial performance, achieving a 24% increase in Q4 sales for 2024, with an 11% annual revenue growth, reaching 23.7 million euros. This uptick comes amid a complex backdrop of inventory management issues following the end of its partnership with Ye (Kanye West). Despite sales being relatively flat over the past two years, the company expressed optimism regarding market expansion, especially in North America, and indicated a positive trend in both consumer and retailer interest in its products. The final results for 2024 and guidance for 2025 will be disclosed in March.
"We clearly see that consumers' and retailers' interest in our products is growing across both lifestyle and performance. We also feel good about the future, and we see potential to increase our market share in all markets."
"The revenue growth is proof of its strong momentum in a quarter that was difficult for retailers in general, showing results were better than anticipated."
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