Small businesses face unique challenges when it comes to their marketing operations. For one, very few have dedicated personnel to manage marketing campaigns (there may be few team members wearing many hats). They might also have limited financial resources, making it difficult to subscribe to the latest and best marketing tools.
If you're looking to increase organic traffic to your business via Search Engine Optimization (SEO), here are some cost-effective software solutions to have in your toolkit. Google Keyword Planner, Google Search Console, and Google Analytics are all free tools available to help with keyword research, website performance, and traffic monitoring.
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