The latest Zara campaign featured the model Kristen McMenamy posing with statues with missing limbs, surrounded by rubble. It would be a curious approach at any time, but many observers thought it was in very bad taste considering the conflict currently ongoing in Gaza.
One image in Zara's campaign showed McMenamy carrying a mannequin covered by a white cloth, which some have compared to the way bodies are wrapped in white in Islamic tradition. In other shots, she poses surrounded by rubble, inside coffin-like boxes or surrounded by statues with missing limbs.
Zara has removed the images following the outcry, which led to protests at some of its stores. However, the wording of its statement did not fully address the concerns and criticisms raised by the public. The backlash and calls for boycott continue to grow.
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