The Audi logo, known for its four interlocking rings, was introduced in 1932 after Audi merged with three other car manufacturers. The rings symbolize the unity of these companies—Horch, DKW, and Wanderer—much like the Olympic rings represent global unity. Although Audi used different logos initially, the significance of the four rings illustrates the strength and collaboration that defined the new entity. This history has gained attention recently, leading to discussions about the logo's meanings and design changes, particularly regarding Audi's EV branding choices.
The four rings of the Auto Union logo were intended to represent the coming together of the four companies and to represent the concept of strength through unity.
Audi didn't always use those four interlocking rings. Pre-launch in 1909, it used a script logo followed by an inverted triangle design.
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