Project Know How aims to empower artists by embedding 'content credentials' in their work, enabling permanent recognition for their contributions in an increasingly digital landscape.
Shruti Agarwal referred to content credentials as "a nutrition label for your content," highlighting their role in ensuring creators receive credit and recognition for their contributions.
The ability to perform a reverse image search for videos through 'video fingerprinting' technology allows users to find the source and content credentials of clips easily.
Even physical art can be scanned for content credentials, showing the versatility of the tool. The impact hinges on widespread adoption by creators in the Adobe community.
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