Working closely with the American Foundation for the Blind (AFB), Mattel ensures accurate representation with a cane, functional sunglasses, tactile clothing, and easy-to-fasten accessories for a positive play experience for children with vision loss.
Barbie's design includes articulated elbows for cane use, altered eye gaze, and braille packaging, demonstrating a commitment to inclusivity and accurately representing individuals with blindness.
"We recognize that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging," says Krista Berger, Senior Vice President of Barbie and Global Head of Dolls.
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