Why Is NYC's New Tourism Logo Shouting at Me?
Briefly

New Yorkers are famously belligerent when it comes to changes made to their beloved institutions.So when it came to something as timelessly iconic as Milton Glaser's I ❤️NY logo from 1977, arguably the most recognizable and most-copied logo in the world, the reactions were predictably vicious.If I were the brand designer who released the "We ❤️NYC" logo introduced by Mayor Adams and Governor Hochul this week, I'd dread getting out of bed on this beautiful morning.
Read at Curbed
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