Since its launch in 2005, the Guild Wars franchise has gained acclaim for its painterly art style and immersive world-building, particularly with Guild Wars 2. Art director Aaron Coberly's influence is significant, having collaborated with noted artists and fostering a team rooted in traditional art skills. This approach sets the series apart in an industry often focused on technology. As new concept artists bring fresh ideas, Coberly remains passionate about evolving the franchise's artistic vision, emphasizing the balance between technology and timeless artistry.
"It was less about what technology could do for us and more about how we could push the boundaries of traditional art in a digital context."
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