The brief was to help the Brand Impact Awards create a more future-proofed identity system, including the trophy, to help increase and protect the relevance of the awards scheme.
The most iconic trophies in the competition space are physical objects. The BIA Mallet symbolizes brand impact in an iconic and familiar form, standing out among other global schemes.
Mallets, associated with craft, were chosen to represent impact. The process involved considering various forms to visually and emotionally encapsulate the concept of impact effectively.
[
Collection
]
[
|
...
]