What happened to fonts when brands went digital?
Briefly

The transition of brands to digital platforms has fostered a new market for typefaces, enriching opportunities for designers while also demanding new licensing models.
The proliferation of digital type styles has led to an oversupply of similar fonts, particularly Neo Grotesque and geometric sans serifs, while innovative designs remain underrepresented.
Despite the vast number of available fonts, a significant disparity exists in quality, with exceptional typefaces still being scarce amidst the abundance.
While the digital age has revolutionized the type industry, leading to increased production and variety, the essence of truly great design remains an elusive pursuit.
Read at Creative Bloq
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