"We wanted to talk about what the actual creative process feels like", How we made I Love It. What Is It?
Briefly

When assembling our squad, the first call went out to Gyles Lingwood, seasoned author, copy expert and Professor at Lincoln University. We then invited collaborators whom we knew to be champions of creativity, and who would tell a story from a personal perspective.
We wanted something simple and iconic that could draw the reader in. The upturned corner rewards your curiosity as you delve past the cover. They employed a range of fonts and faces to emphasize the variety of voices.
Read at Creative Bloq
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