Ritchey announced that it will stop using the UCI rainbow stripes on its WCS components due to the expiration of an informal agreement with the UCI, which has tightened its trademark regulations. For over 30 years, the rainbow stripes were part of Ritchey branding, entering a gray area after UCI's trademarking in 2010. All references to WCS on products will be updated to a new design with dark grey stripes. This change follows the UCI's strict guidelines against unauthorized use of its logos and assets.
Despite its long history, Ritchey can no longer use UCI rainbow stripes on its WCS components as the trademark has become strictly enforced by the UCI.
The UCI has clarified that usage of its trademark logos, including the rainbow stripes, is strictly regulated and unauthorized use will be systematically addressed.
Ritchey's inability to continue using rainbow stripes on its components highlights the tightening grip of trademark regulations within cycling.
Ritchey's decision to replace rainbow stripes with dark grey is a significant shift after 30 years of branding defined by UCI's rainbow logo.
Collection
[
|
...
]