Tiger Woods humorously declared his goal with Sun Day Red is to 'ruin' the logo by increasing its significance through winning more championships. However, he faces significant trademark challenges.
Puma's legal filings assert that Woods's Sun Day Red logo bears 'highly similar' resemblance to its established logo, risking confusion regarding product affiliation and source in the market.
Legal disputes hinge on whether a 'reasonable person' would confuse logos, with companies, like Puma, being particularly proactive in protecting their trademarks to prevent market confusion.
The trademark disputes surrounding Sun Day Red illustrate the complexities of brand identity in sports merchandise, showing how established logos can dominate competitive branding efforts.
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