The billboard advertising by TD Bank utilizes a hidden message visible only to color-blind individuals, demonstrating the importance of inclusivity in marketing and accessibility.
Commissioned by TD Bank and developed by Ogilvy Canada, the ad promotes the TD Accessibility Adapter, a Chrome extension aimed at improving web accessibility.
Ogilvy highlights that one in six people face visual impairment or neurodivergence, pointing to the dire need for more accessible online platforms—currently, only 3% are usable.
The message on the billboard, 'If you can see this, it's because we see you,' effectively communicates the bank's acknowledgment of visually impaired people's needs.
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