A new typeface called \Type, designed by Cotton Design for Cornell University's Backslash, innovatively utilizes a single shape to form every letter, embodying the brand's unconventional spirit.
The design of the \Type font and the entire branding for Backslash reflects a unique intersection of art and technology, showcasing Cotton Design's avant-garde approach that leans into creative experimentation.
Talia Cotton emphasizes the importance of looking at other organizations in the art and tech space as inspiration, steering away from brutalist trends to create a distinctive visual identity.
Backslash's mission is highlighted through its fellowship program, which facilitates collaborations on groundbreaking projects, merging art with cutting-edge digital research, thus reinforcing its commitment to innovation.
Collection
[
|
...
]